New York (Melville) - Direct Hire - Channel Marketing Specialist, Copier Industry

Melville, NY
Channel Marketing Specialist,
Copier Industry

Bachelor's degree in a relevant field -or-equivalent experience + 3-5 years of related experience + experience in the large format copier industry.

Direct Hire
Negotiable Salary

(sponsorship not available)

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Job Qualifications: ✨

-Bachelor's degree in a relevant field -or- equivalent experience
-3 to 5 years of related experience
-Experience in the large format copier industry.
-Proficiency in MS applications such as PowerPoint, Excel and Word.
-Highly energized with a forward-thinking mindset and a curiosity for technology.

Job Responsibilities: ✨

-Create and implement effective product marketing and customer marketing programs, product lifecycle management, marketing strategies, content development, market research and vertical marketing for our direct sales channel.
-Manage all elements of assigned product lines and vertical markets including product launch, product management and administration, competitive positioning and strategy.
-Conduct proactive research on customers, markets, products, applications and services, analyzing product trends/markets to identify new opportunities on a national basis.
-Develop effective and innovative pricing & promotion strategies with a customer and profit mindset.
-Develop effective internal and customer facing content for product launches, campaigns, promotions, presentations, sales training content, events, sales & marketing guides, etc.
-Maintain marketing relationships with assigned associations and buying groups.
-Manage the development of Case Studies/Success Stories.
-Participate in various marketing events (Industry Trade Shows, Customer Meetings, etc.).
-Deliver presentations as necessary to various audiences.
-Oversee proper execution of all marketing related content and activities.

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